ROBOVOICE IS AN EFFECTIVE TOOL FOR LEAD GENERATION THAT WILL REPLACE PERSON-TO-PERSON INTERACTION BETWEEN CUSTOMERS AND EMPLOYEES ORDER PROJECT CALCULATION

TASK RELEVANCY

Lead generation is a marketing tactics for attracting prospective customers who showed their interest in your product / service with specific contact details.

Robovoice is an effective tool for lead generation, which will replace person-to-person interaction between employees and customers.

Lead generation methods using Robovoice:

cold sales and telemarketing: a voice bot is able to make up to 300 calls in parallel and speak to a prospective customer using an operator-similar script
making business appointments: the robot will address your client by name, make a personal offer, create a meeting on the calendar and make an entry in the lead card
invitation to conferences and webinars: the robot operator will tell customers about the event, collect the data of those who are interested and send them invitations. On the day before the event, the robot will remind customers of the day and time. Each interaction with the client will be recorded by the robot in the client / lead card in accordance with your company’s business process.

A robot operator can be an effective addition to your call center or completely replace it. In our experience, using Robovoice costs customers 3-4 times cheaper than a standard call center.

OPTIONS TO SOLVE THE TASK:

STANDARD CALL CENTER FOR LEAD GENERATION PROJECT

High cost of lead generation when using call center resources - from 10 rubles per minute
Limited productivity and the difficulty of scaling a project when working with call center - financial and time resources are required for recruiting and training staff in order to increase the number of calls
Unstable performance and the “human factor” - operators get tired, especially at the end of the day, this leads to errors and reduced productivity
Increased costs for additional resources to control the operators’ performance: speed, courtesy, compliance with the script, the accuracy of filling in customer data

VOICE BOT FOR LEAD GENERATION

Reasonable cost of lead generation with the Robovoice bot is from 5 rubles per minute. Per-second billing
The Robovoice bot makes 1000 or more calls simultaneously, and scaling proceeds in 1 click - just increase the number of parallel lines
Stable, predictable result - the voice bot does not make mistakes and does not get tired, providing a stable conversion from contact to lead
The voice bot does not require additional costs for monitoring compliance with the script. The bot always works exact to the script and automatically transfers all the information about the conversation to the contact card

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CASES: Lead generation and order confirmation for the online store

TASK

At the time of the appeal, a major online store of electronics and household appliances accumulated a vast customer database which included those who had not made repeat purchases for more than 3 years. The objective included the database reactivation and re-lead generation. They tried to solve the problem by means of SMS and email campaigns, but these channels showed extremely low conversion. Current order confirmation was carried out by internal call center employees - more than 20 operators on the staff. At the time of peak traffic (pre-holiday days, sales, etc.), the percentage of lost orders reached 19% due to the inability to contact the customer on time.

SOLUTION

The Robovoice system is implemented in the campaign business processes and integrated with the ERP system. A massive voice campaign was launched to update the contact database and offer an additional discount to the customer for a limited period of time. After the database elaboration, a voice campaign was introduced into the business process as an automatic action for all customers who had not been active for more than 6 months. The order confirmation process through a voice bot has also been implemented. Currently, the robot operator processes more than 85% of the online store orders.

Пример разговора

скачать

RESULT

27%

of customers are reactivated

30 rubles

is the average lead cost

85%

of orders are processed by a robot

CASES: Лидогенерация и актуализация базы для сети фитнес-клубов

TASK

К нам обратилась крупная федеральная сеть Фитнес клубов (более 40 клубов по РФ) с основной целью: привлекать клиентов в новые открывшиеся клубы в короткие сроки с минимальными затратами. До обращения эту задачу выполнял колл-центр на аутсорсе, один лид выходил стоимостью 256 руб. Для лидогенерации заказчик использует базы партнера, общим объемом около 1,5 млн контактов.

SOLUTION

Актуализировано и сегментировано с помощью Robovoice около 1,5 млн. контактов. Настроены голосовые рассылки для каждого клиентского сегмента. Благодаря интеграции, по результатам проведенных кампаний в Robovoice, в CRM заказчика заводится карточка клиента. Дополнительно настроена интеграция с SMS шлюзом.

RESULT

63%

базы актуализировано и сегментировано

45 руб.

стоимость привлечения 1 лида

до 5000

звонков совершается голосовым ботом одновременно